Pierre Mantoux takes a new step towards the Asian market by signing a distribution agreement with a partner in Korea. The brand founded in 1932 and specialized in the high-end production of tights, lingerie and knitwear, has already kicked off the deal, which aims to increase its presence on the territory as well as its positioning and brand awareness, through a targeted distribution network. .
The agreement will provide the opening of a number of shop-in-shops, placed in strategic commercial points in the city of Seoul, including some of its best department stores including Lotte, Shinsegae and Hyundai.
Pierre Mantoux will also be able to count on the effectiveness of communication and on the expertise of the partner, who is one of the highest level players in the area, already in charge of the distribution of a variety of other high-level brands in the hosiery and underwear sector.
The chosen partner is in line with Pierre Mantoux’s philosophy and high quality standards, which offers a
product with a typically Made in Italy style combined with a creative capacity for renewal that is the basis of the almost century-old company.